CategoryBrand Story Strategy

HOW TO WRITE A COMPELLING CONTENT: THE COFFIN SELLER’S PERSPECTIVE

I have had an experience doing freelance writing. As a matter of fact, in the first week of this month, I successfully completed a project of over 18,000 words for a client. How would I have gotten 18,000 words? From my brain or from Balogun market? For writers and content creators who seek to create a clear and concise copy; creating a compelling content is non-negotiable. How will you create a...

Consistency births Clarity

  Yesterday evening, I had the privilege of meeting with Dr. Ime Asangansi. He is the Chief Excellence Officer (CEO) of eHealth4Everyone, a healthcare company that uses digital strategy and analytics to solve current challenges in the healthcare industry. We talked about the things we had in common as writers and storytellers; as health professionals seeking to build customer-centered...

Social Media Goals For Nigerian Health Care Providers

I recall one of my Lagos experiences late 2014, when one hero gave her life for the sake of other Nigerians, during the Ebola outbreak; I was in a commercial bus heading back to Ketu from Oshodi when the driver and his bus conductor began to haggle. ‘Oga, enter inside close door na!, Na wetin?’ [Enter the bus and close the door, Is there a problem with that?] Usually, commercial buses in Lagos...

Why Are Most Nigerian Healthcare Providers Rich, Yet Unhappy?

I wrote in my previous post about how Nigerian Healthcare Providers Should begin to build healthy patient-provider relationships. However, I realized that to effectively care for patients and to keep patient safety as the watch word, a provider must also be self-aware. You cannot build a formidable healthcare brand, or craft a compelling brand statement, if you have no idea of who you are. Your...

Story Strategy for Nigerian Healthcare Brands

My love for storytelling started way back from the cradle. growing over the decades and finally delving into the healthcare profession, I have realized that storytelling is one part of humanity that should not be taken for granted. For those who have mastered this art, they know that nothing moves humanity more than genuine stories. These narratives bear a call-to-action that persuades the target...

A VOICELESS BUSINESS

  I was born and bred in Aba, the engine room of the entire world’s hustle. She is the cocoon from which all species of butterflies are born. I cannot compare her to Lagos or Onitsha. She is a unique place known for her ‘Aba-Made’ goods and services; better than some of these imported, yet low quality goods that most Nigerians are crazy about. Aba has all the challenges of bad roads, poor...

8 Elements of A Good Social Media Profile

  One of the most embarrassing moments of my life was at Zik’s Flat Hostel in the University of Nigeria, Nsukka. I was a fresher who had troubles keeping up with life on campus. I was bad with time management, since I had no one to monitor me. The environment was entirely different from where I had come from- a military boarding school. I had finally gotten the freedom I needed, so I cared...

Three Keys For Building A Profitable Business

About two years ago, I delved into making Ankara customised fashion accessories. In fact, I fell so much in love with what my craft, I thought that others would love it too. They loved it. People admired accessories and souvenirs adorned with the contemporary African fabric. Guess what? My bubbles were burst when no one bought from me. Why? I could not understand at that moment. People said that...

What Does Your Middleman Say To Your Potential Suitors?

I was in a tricycle heading to 5th Avenue from Second Rainbow, when one ‘China’ phone rang. The owner had left it deep down the left pocket of his trousers. It continued to ring until he was able to bring it out.   Some men’s trousers can be deeper than the bottomless pit. What about his phone? If some of these morticians used it, they would be saved from the stress of the...

Why You Lose Potential Suitors

In the story strategy, the customer is the hero of the brand story. This can never be over-emphasised. It implies that business owners are mentors in the client’s  journey towards victory. Hence, business is the marriage of business owners with potential or ideal customers. Ideal customers are called ‘suitors’ in this case. Businesses, ideally, should seek to grow through...

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